Wpis
TOUR SALON Trade Fair of Regions and Tourist Products
The aim of the TOUR SALON trade fair is to create a space where trade fair visitors can experience a unique adventure and, above all, find new destinations for both holiday and weekend trips. During the fair days, visitors can listen to accounts by the most famous and admired travellers, talk about their common interests and passion for exploring Poland and the world, exchange experiences and, above all, feel the atmosphere of both exotic and local travel. The exhibition and the programme of events encourage visitors to discover not only new destinations, but also new passions and new ways of spending their free time.
This year's edition of the fair took place on 21 - 23.10.2022 at the Fair and Exhibition Centre in Poznań, located at: Głogowska 14, 60-734 Poznań.
The 33rd edition of the Poznań travel fair was held under the slogan Choose the GOOD direction.
As part of its participation in the event, a national stand was organised to present the Cross-border Cultural Heritage Film section. A space of 16m2 in an unbuilt corner setting, located in the exhibition pavilion, was arranged with promotional materials. The stand was predominantly occupied by an exhibition prepared by the Rzeszów Regional Development Agency. The entire exhibition used consisted of 9 elements.
During the two days of the event, project representatives offered promotional gadgets to interested participants. The gadgets had project-related logos and a website address. Promotional items provided an excellent opportunity to build relationships and create the project's image, as well as a chance to strengthen loyalty with industry personas.
As part of the GreenFilmTourism stand, a cross-border spot (known as a showreel) promoting FDK was screened during the event. The video was displayed in three language versions - Polish, Slovakian and English. The video showed film locations of the Polish-Slovak border region divided into six regions.
Participation in the Tour Salon Trade Fair of Regions and Tourist Products in Poznań is an important element of the activities promoting the "GreenFilmTourism" project and its results. The event in Poznań is one of the most important national fairs for the promotion of key tourism products. The leading theme of the fair is, among other things, active tourism, including cultural tourism, and therefore the event provides ideal conditions for promoting the 'GreenFilmTourism' project, the Cultural Heritage Film Trail developed as part of the project, and other project results.
By presenting the existing products, we were able to directly influence the dissemination and promotion of film cultural heritage among the numerous participants of the TOUR SALON Trade Fair of Regions and Tourist Products. Participation in this event certainly contributed to the promotion of both the project itself and the film potential of the Polish-Slovak borderland.
Thank you to all visitors to the stand.
See you on the trail!
